How to Attract Punters to a Betting Shop. 12 Ways for a Betting Operator

The betting market is fierce with competition, whether it is about real-life gambling or online betting solutions. Potential punters are looking for the best, most convenient opportunities, turning their attention to betting shops online that are as highly rewarding as possible. This includes not only the size of jackpots and big wins. A lot of traffic is stimulated by all the extra goodies, special offers, and bonus opportunities you offer. 

So if you are in the game, you have to know the right ways to strike your potential customer’s fancy as well as how to run a betting shop successfully in the long term.

USE PRO TIPS BY MOHIO

At Mohio, we have been providing virtual games, lotto, and live sports solutions for betting operators for over ten years. To share our experience, we decided to outline the best ways to attract players to both land and online bets you offer. We have years of firsthand knowledge and expertise on how you can attract local and online punters around the world, from Kazakhstan to Latin America. 

While any owner of a bookmaker platform is looking to get as many betting visitors as possible, retain, and grow them, we offer practical ways to achieve that.

12 PRO TIPS ON ATTRACTING PUNTERS AROUND THE WORLD

The following points are not paid advertising methods, rather we offer you the most viral and well-tried ways to grab a player’s attention that really work (and have worked for us on millions of occasions). Here are the top ways to attract players to a betting shop online or bookmaker website.

JACKPOTS AND SUPER JACKPOTS

The jackpot is an opportunity to win big money - every gambler's dream that stimulates the passion in players with the expectation of a miracle of randomness. Imagine when a player realizes that they have not one jackpot chance, but two or more, every following try with an even larger sum of a prize than the previous. Super Jackpot should certainly thrill and excite most potential punters considering your betting shop.
 

OPPORTUNITY TO WIN A JACKPOT EVEN ON A LOST TICKET 

Even if the bets on the ticket are lost, why make your player upset and desperate with the fact? Lost tickets can participate in the Jackpot, too! For instance, you can set a limit for the number of bets on the ticket, going beyond which the ticket participates in the Jackpot drawing regardless of its status - Won or Lost.

FREE BONUS BETS

The ability to make a free bet is a great way to get a punter involved in the game. This free-to-play or free-to-bet method is ideal when you need to advertise a new game. A free limited bet with the possibility of a real win is a good trial “race” for a potential fan of the game to understand its mechanics and, for example, not to lose money simply from a weak take on the rules of the game. It’s an absolutely risk-free solution for players. And anyway, freebies are always in demand.

FREE DRINKS

This method obviously refers to local, land-based retail betting. Attract potential players by giving everybody drinks at the expense of the bookmaker. Such a bonus significantly raises the chances of a person inviting a friend over to your betting shop. You can think of several schemes for dispensing drinks in order to avoid the fact that people come only to drink, not to play. For instance, you can give a drink on a ticket dated today. In addition to the fresh date condition, you can add a minimum deposit amount that makes tickets valid for getting a free drink.

INCREASED CHANCES TO WIN 

Another well-tried pro tip is to simply provide additional chances to win. You can get a great example from the Red Keno game available at Mohio. The game basically drops 20 balls with numbers, and to increase the chances of winning, you can add a random chance of two extra balls falling, boosting the winning chance by 10%. This encourages players to bet more.

PROMOTIONS ON LOST TICKETS 

Lost, but won in total and much more than expected. You can implement interval promotions for lost tickets. For example, once a week on a certain day, there is a raffle of money among all lost tickets for the last week. You can easily hold such an event once a day, but with a much smaller prize pool or fewer winners.

LOYALTY PROGRAMS AND BONUSES

Tons of bonuses and programs for regular customers can be designed and used on your target audience of punters. Some of the outstanding ideas that worked for us as a way to attract and retain customers include the following: 

• A bonus for a series of unsuccessful bets;
• A first deposit bonus;
• A small deposit bonus;
• An increased deposit bonus for replenishing the balance on certain days; 
• Registration bonuses; 
• An increased coefficient for regular players (for participants of the loyalty program);
• Gamification of the process by adding virtual credits (bonus points) for such actions as registration, depositing, betting, and a certain number of bets made. 

Bonus credits are always a good idea, enabling players to bet more or get prizes from the betting operator, such as merchandise, free drinks, etc.

MERCH GIVEAWAY 

The betting operator's free giveaway of branded items always works, both on its own and as a part of the loyalty program. When combined with the program, earned virtual loyalty points can be used by players to pick a prize, for example, a T-shirt or a cap.

CASHBACK FROM LOST BETS 

Nowadays, cashback is a great way to attract and retain users for eCommerces, banks, and all sorts of financial services providers. With bettors, the situation is identical. Enable your players to receive a cashback for losing bets or, better yet, an increased cashback for a series of lost bets. This will surely keep the player engaged and encouraged to play again.

TIME-LIMITED IN-GAME EVENTS 

Such events attract both new and old players. For example, any customer deposit can be multiplied by x2 on a specific date, from 8 pm to 12 am only. If you replenish the balance by 100 - you will receive 200. Alternatively, a client may get a cashback of 50% from a series of 5 lost bets within a limited time frame.

AN ABILITY TO CONTINUE A GAME FROM ANYWHERE - FROM HOME OR FROM A MOBILE DEVICE 

Cross-platform availability plays a prominent role in attracting and retaining users of almost all IT products from any industry. This is why Mohio surely offers a convenient feature of continuing the game at any place, at any time via a mobile app, even if the customer started at the land-based shop betting initially. The player can start playing from their home PC as well, turning their gambling sessions into hassle-free experiences.

BONUS METHOD - CONNECT GAMES POPULAR AMONG PLAYERS 

Only a few ways can work effectively without an engaging and exciting game for end clients. Which is exactly what Mohio offers for betting operators and bookmakers of all sizes. Let’s create an authentic experience to stimulate hype among your target players or optimize and improve what you already have in store.

Here are just a few games in demand among players right now which you may integrate with your online shop betting as well: 

• Racing Bet
• Color Bet
• Red Keno
• Lucky Six
• Flash Soccer
• Virtual Football

ATTRACTING PUNTERS FAR AND WIDE. BOTTOM LINE

Different types of potential punters all over the world may demand different things. However, there are universal incentives that everybody is looking for in a high-quality, worthy-of-attention betting experience. These are guaranteed to include bonuses and special opportunities, extra-huge wins, as well as money- and time-saving options (e.g., cashback and mobile availability). 

It is all a matter of how many methods you go for, how well you combine them, and exactly the way you implement them. 

Looking for professional input?

Contact Mohio to implement or integrate the games that are now most effectively attracting and involving players all over the globe.